Advocating for Human-Centric Solutions

Advocating for Human-Centric Solutions

3 min.
Linda Paula

As someone dedicated to fostering humanity in all aspects of my work, I’ve spent over 15 years building expertise in creating human-centric solutions.

My journey has been a purposeful climb—from understanding people at a fundamental level to moving into organizational management and ultimately specializing in Service Design.

My core mission? To help organizations develop processes and services that truly serve people.

After all, who wants to invest time, money, and resources into something that no one needs, uses, or values? For me, that’s the ultimate waste. That’s why I’ve built my knowledge from the ground up, ensuring projects deliver value instead of gathering dust.

Building Expertise to Share with the World

More than anything, I’m grateful for the opportunity to share this knowledge with audiences eager to learn how to make their projects truly meet people’s needs. One recent example was a speaking invitation to master’s students in project management at Lapland University of Applied Sciences in Finland.

I shared a powerful framework from the design world, with methodologies centered around deeply understanding users and creating solutions that are practical, effective, and meaningful.

This is where service design comes into play—ensuring that your team connects with the real needs of the people they’re serving. It’s essential to remember: you are not the user. You can’t assume you know what the user needs without truly going out there and researching.

During our session in Finland, we explored how this proven design framework can transform project management—guiding teams from the initial stages through delivery, all with the end user in mind.

Spreading the Word and Building Connections

The enthusiasm in the room at Lapland University was contagious, with students eager to learn how these principles could elevate their own projects. It was also the perfect moment for their lead lecturer to bring me in, recognizing the importance of integrating this perspective into their curriculum. The students’ curiosity and thoughtful questions reinforced how vital these concepts are to shaping the future of project management.

Sharing this approach is something I’m incredibly passionate about. Each lecture, project, and conversation reinforces the value of these ideas. I truly believe that by focusing on a human-centered approach, we create a ripple effect:

  • Employers cultivate happier, more engaged employees
  • Employees, in turn, deliver better service to customers
  • Organizations gain insight into what people truly need, sparking meaningful innovation
  • This, ultimately, leads to a stronger economy, happier communities, and a more connected world.

People need the knowledge of how to make this happen, and that’s where I come in—ready to share my expertise and inspire change.

As I continue advocating for a humanity-first approach, I look forward to more opportunities for collaboration!

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